Environment
The home of Rupert Red Deer is South Canterbury, New Zealand. We are privileged to farm 600ha across 3 properties, which range from rolling downs in the foothills through to flat land on the plains. Each farm is unique, with its own variations in soil types, climate and biodiversity values, which are recognized and managed using Farm Environment Plans.
We take our responsibilities as stewards of the land seriously. Our business depends on the longterm protection, conservation and replenishment of precious natural resources, and a balance of our farming activities with our greater environment. Our ideals match with the philosophy of kaitiakitanga in Maori culture, eloquently captured by the proverb “Ko ahau te awa, ko te awa ahau” (I am the river, the river is me). People are part of the environment, not superior to it.








